Website redesigns in Waterloo, Cedar Falls and nearby towns

A website that makes it easy for customers to reach you

We redesign websites for owner-run businesses in the Cedar Valley, so customers can find your number, your services and your quote or booking button, on a computer or a phone. It starts with a free homepage concept, so you see the difference before you spend anything.

Based in Waterloo, Iowa · Free concept, nothing to sign · Your domain and email stay yours

It starts with a free homepage concept

We look at your current site on a computer and on a phone, then mock up a new homepage using your logo, your colors and the photos already on your site. You get a preview and a one-page summary of what we'd change and why. Nothing goes live, and there's nothing to sign. If your site is already doing its job, we'll tell you.

  • Made for computers and phones

    Both get the same care, from the menu to the buttons.

  • Your brand, kept

    We keep your logo and colors and make the page clearer around them.

  • Easy to call, book or ask for a quote

    Your number and main button stay easy to find on every screen.

How it works

  1. 1

    Free concept. We mock up your new homepage and send you a preview. It costs nothing, and there's nothing to sign.

  2. 2

    Plan. If you'd like to go ahead, we talk through what your site needs on a short call. You get a written proposal with the price, what's included, the timeline and who pays for what.

  3. 3

    Build. A 50% deposit starts the work. We build your new site on a private preview link while your current site stays up, and you get two rounds of changes.

  4. 4

    Launch. When you approve it, we point your domain at the new site. We copy your email settings first so your email keeps working, and old page links go to the matching new pages. Keep your old website plan for a week or two as a backup, then cancel it.

Packages and prices

These are our launch prices. Refresh and Rebuild are paid once; each includes two rounds of changes and a one-page service agreement, and a 50% deposit starts the work. The Care plan is optional and month to month.

Refresh

$750

paid once

Your most important pages, rebuilt.

  • A new homepage, designed for computers and phones
  • A contact or quote page that sends requests to your inbox
  • Set up on your own domain, with HTTPS
  • Old page links sent to the matching new pages

Rebuild

$1,800

paid once

A full new site of up to 6 pages.

  • Everything in Refresh
  • Up to 6 pages, such as services, service area, about and photos
  • Your wording tidied up on every page
  • Basic on-page SEO: page titles, descriptions and a sitemap sent to Google

Care plan

$49 a month

month to month

We look after your site once it's live.

  • Hosting and domain settings looked after, with no hosting bill
  • Small changes each month: call, text or email
  • Monthly checks that your site, forms and HTTPS are working
  • Domain renewal checks and reminders
Ask about a package

Moving an online store, a booking system or a domain held by another company is quoted separately, before any work starts.

What stays yours

Your business shouldn't depend on us. Here's how we set things up.

  • Your domain and email

    They stay in your name, with the companies you use now.

  • No shared passwords

    When we need access, you invite us as a user, or we make the change together on a short call. We remove our access when our work ends.

  • Your other accounts

    Bookings, payments, reviews and social media stay in your own accounts. Your site links to them.

  • Your site files

    They're yours once the final invoice is paid, and we'll hand over a copy on request.

Every proposal lists each ongoing cost and who pays it.

Local, and easy to reach

Who it's for

Owner-run businesses in Waterloo, Cedar Falls, Evansdale, Hudson and Waverly, including:

  • Home-service trades
  • Lawn care and landscaping
  • Auto repair and body shops
  • Salons, barbers and spas
  • Fitness and martial-arts studios
  • Event venues and wedding vendors

A nearby town or a different kind of business? Ask anyway.

Who you'll work with

Everstack Studio is based in Waterloo and run by Jason Rathjen. You deal with Jason directly, from your first concept to launch day and after, by phone, text or email.

Questions before you decide

Will my email keep working?

Your email runs separately from your website, so the switch doesn't replace it. Before launch, we copy every email setting on your domain, and after the switch we test that email still arrives.

Will my site go down while you work on it?

Your current site stays up while we build the new one on a private preview link. We switch over only after you approve it, and you keep your old plan for a week or two as a backup.

Do I have to move my domain?

No. Your domain stays registered in your name, with the company you use now. At launch we change where it points, with your approval.

Is there a separate hosting bill?

No. Your new site runs on Cloudflare's free plan, so there's no hosting bill. The Care plan pays for us to look after it. If your site ever needs more, like customer accounts, we'll tell you the cost before you decide.

Can I keep my booking app or online store?

Usually, yes. Bookings, payments and online stores stay in your own account with the company that runs them, such as Square, Vagaro or Jobber, and your new site links to them or shows them on the page. If your bookings are built into your current website plan, we'll quote setting up a replacement before you cancel it.

How long does it take?

It depends on the package and how quickly photos and approvals come back. Your written proposal gives you a timeline before you commit.

Who makes changes after launch?

On the Care plan, you call, text or email with the change and we make it. Without the Care plan, ask us and we'll quote the change before we do it.

Will a new site bring more calls or put me higher on Google?

No one can honestly promise that. We make your number, your services and your main button easy to find, and we set up the basics search engines read, like clear page titles and a sitemap sent to Google. We don't run ads or manage social media.

What do you need from me?

Your logo file if you have one, any photos you'd like to use (phone photos are fine) and a short call. For everything else, we start from what's already on your site.

See your new homepage before you decide

Send your business name and website, and we'll mock up a free homepage concept for you.

Prefer to text? Text 319-410-0388. Already have a concept from us? Just reply to that email.

Or email jason@everstackstudio.com

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